AI Insights — "Why Sales Changed?"
AI explains sales changes in simple seller language
Revenue (Last 7 days)
IDR 45.2M
-12.5% vs previous week
Orders (Last 7 days)
1,248
-8.3% vs previous week
Sales Change
-12.5%
Primary driver: Traffic (-18%)
Financial Impact
-IDR 6.5M
Potential monthly loss if continues
Sales Trend Analysis
Weekly revenue comparison - AI detected significant drop in Week 3
AI Explanation: Why Sales Dropped 12.5%
AI analyzed 5 key factors and explains in simple seller language
Critical Issue Detected
Traffic & Visibility
Organic and paid traffic changes
High Impact: -18% traffic
What happened: Your store traffic dropped 18% this week. Organic search impressions decreased by 22% on Tokopedia.
Simple explanation: Fewer customers are seeing your products when they search. It's like your store moved to a less busy street in the mall.
Organic Traffic
-22%
Store Visits
-18%
Search Rank
↓ 3 spots
Root cause: Competitors improved their product titles and descriptions with better keywords. Your main product dropped from position 3 to 6 in search results.
Advertising Performance
Paid campaign effectiveness
Medium Impact: ROAS dropped 25%
What happened: Your ad campaigns became less efficient. Cost per click increased 15% while conversion rate dropped 8%.
Simple explanation: You're paying more for each customer click, but fewer of those clicks are turning into sales. It's like paying for billboard ads but fewer people are buying.
ROAS
-25%
CPC
+15%
Ad Conversions
-8%
Root cause: Increased competition for your target keywords. 3 new competitors started bidding on "wireless earbuds" this week, driving up costs.
Pricing & Competition
Price positioning vs competitors
Low Impact: Price 8% above market
What happened: Your price is now 8% higher than the market average. Competitor "TechGadget Store" reduced prices by 12% this week.
Simple explanation: Your competitors lowered their prices, making your products look more expensive. Customers are choosing cheaper options.
Your Price
IDR 289K
Avg Competitor
IDR 268K
Price Gap
+8%
Root cause: Market-wide price reduction by Chinese suppliers. Competitors passed on the savings, but you haven't adjusted your pricing yet.
Stock & Availability
Inventory levels and stockouts
Medium Impact: 2 SKUs out of stock
What happened: SKU #PROD-4512 was out of stock for 3 days. SKU #PROD-3345 had only 5 units left, triggering "low stock" warnings.
Simple explanation: You ran out of your best-selling product for 3 days. Customers who wanted to buy it went to competitors instead.
Stockout Days
3 days
Lost Sales
IDR 2.1M
Low Stock SKUs
2
Root cause: Sales forecast underestimated demand by 35%. Supplier delivery was delayed by 5 days due to holiday in China.
Competitor Activity
Market and competitor changes
High Impact: 3 new competitors
What happened: 3 new sellers entered your category with aggressive pricing and high ad spend. They captured 15% of your potential customers.
Simple explanation: New competitors joined the market, offering similar products at lower prices with heavy advertising. They're taking your customers.
New Competitors
3
Market Share Loss
-15%
Competitor Ads
+40%
Root cause: Chinese manufacturers started direct-to-consumer sales on Indonesian marketplaces with 20-30% lower prices due to no middlemen.
AI Summary: What You Should Do
Clear, actionable steps based on AI analysis
Your main problem: Sales dropped 12.5% because fewer customers can find your products (traffic -18%) and new competitors are taking your market share.
Simple explanation: It's like your store moved to a quieter location in the mall, while new stores opened in the busy area with lower prices.
Priority actions for this week:
- Fix visibility first - Update product titles with better keywords to improve search ranking
- Adjust pricing - Lower prices by 5-8% to match new competitor pricing
- Optimize ads - Shift budget from broad keywords to specific long-tail keywords
- Restock immediately - Reorder SKU #PROD-4512 with 20% higher quantity
Expected outcome: Following these steps should recover 8-10% of lost sales within 7-10 days, potentially increasing monthly profit by IDR 4.2M.
Ask More Questions About Your Sales
Get AI explanations for specific aspects of your business
Why did my conversion rate drop?
How can I improve my search ranking?
What is my biggest competitor doing right?
Should I lower my prices more?
When will sales recover if I do nothing?
Which product should I focus on most?