Ads × Profit Analysis

Total Ad Spend

IDR 42.5M

Last 30 days

Net Profit from Ads

IDR 18.2M

+5.3% vs previous period

Average ROAS

2.8

Target: 3.0+

Money-Losing Campaigns

Losing IDR 3.7M/month

Filters

ROAS vs Net Profit Matrix

Quadrant analysis of your advertising campaigns

High Profit | Low Profit

Low ROAS (< 2.0) High ROAS (≥ 2.0)

High ROAS, High Profit

8 Campaigns

IDR 12.4M profit

High ROAS, Low Profit

5 Campaigns

IDR 0.8M profit

ROAS (Return on Ad Spend)

≥ 2.0 = Good

Measures ad efficiency

Low ROAS, High Profit

3 Campaigns

IDR 5.0M profit

Low ROAS, Low Profit

4 Campaigns

-IDR 3.7M loss

Net Profit

≥ IDR 1M = High

Actual profit after costs

Low Profit (< IDR 1M)

ROAS vs Net Profit Correlation

Scatter plot showing relationship between ROAS and profitability

R² = 0.72

Advertising Campaigns Performance

Detailed analysis of each campaign's profitability

Campaign / Ad Group	Ad Spend	Revenue	Net Profit	ROAS	Profit Margin	Status	Actions

AI Recommendations: What to Stop

AI analysis identifies money-losing ads and suggests optimizations

Stop Campaign: "Wireless Earbuds - Broad Search"

ROAS 0.8, losing IDR 1.25M/month

Loss: IDR 1,250,000

This campaign has negative ROI with high CPC and low conversion rate. Broad keywords are attracting unqualified clicks. Recommendation: Pause immediately and retarget with specific long-tail keywords.

Reduce Budget: "Smart Watch - Video Ads"

ROAS 1.2, marginal profitability

Margin: IDR 120,000

Campaign has positive ROI but very low margin (2.1%). Video completion rate is only 35%. Recommendation: Reduce budget by 50% and optimize for higher completion rate or switch to static image ads.

Optimize Targeting: "Phone Cases - Display"

ROAS 1.8, below target of 3.0

Potential: +IDR 850,000

Campaign is profitable but underperforming. Click-through rate is low (0.4%). Recommendation: Refine audience targeting to age 18-34, exclude mobile gamers, add negative keywords for "free" and "cheap".